Sally was an only son born to Jewish parents in the Baltic port of Liepaja. When Sally was a child, his family moved to Aizpute, a small town 25 miles northeast of Liepaja. There his parents, along with a partner, opened a dry-goods store. Sally attended a German-language private Jewish school in Aizpute.
1933-39: The Izikowitz's store was well-known in the city. People purchased fabric there to be made into clothes or furniture coverings. In 1939 Sally graduated secondary school. Germany invaded Poland in September of that year. Latvia, at the time, was still a free nation.
1940-41: In June 1940 the Soviet Union occupied Latvia. Shortly before Germany invaded the Soviet Union a year later on June 22, 1941, Sally's father, who was sympathetic to the communists, fled to the Soviet Union fearing the fate of communists under the Germans. Sally and his mother then returned to Liepaja. The Germans occupied Liepaja on June 29, and a few days later, Sally left his apartment with a friend to cross the street to a relative's house. He was stopped by a German patrol.
Sally was killed by the German patrol, who shot him down in the street.